How To Invest In Esports In 2024? [Leading Esports Stocks]

Updated On: 09/02/2023 is reader-supported. When you buy via links on our site, we may earn an affiliate commission at no cost to you.

Are you intrigued by the electric buzz of esports? Wondering how to turn your fascination into something more fruitful? Learning how to invest in esports doesn't have to be as daunting as it may first appear.

Once you grasp the ins and outs of this compelling world, you'll find it a thrilling journey that combines your passion with potential profitability.

Esports has exploded onto the global scene in recent years, making its mark not only in entertainment but also significantly impacting our economic landscape.

Can any other industry claim such mighty influence transcending age groups and geographies? This ever-evolving dynamism of esports makes it an enticing arena for investment.

And yes, you, too, can be part of this exhilarating ride! Let's discover together how we can navigate the promising avenues of esports investment successfully and smoothly.

How To Invest In Esports In 10 Simple Steps

More investment opportunities are becoming apparent as esports continues to welcome unprecedented growth. We can boil down your entry into esports investment to ten essential steps.

Not just your standard 'buy low, sell high' strategies but engaging, creative ways that mirror the industry's dynamic nature. In this sector, a love for games can entirely literally pay off. Let's discuss esports stocks and ETFs.

Buy Esports Stocks

Buy Esports Stocks

One of the most straightforward paths into esports investment lies in purchasing stocks. Traditional stock trading principles apply here, too: You buy shares of a publicly listed company and earn dividends or profits with increased share value over time.

Look at top-performing companies like Activision Blizzard or Electronic Arts, who oversee some of the most popular game franchises.

Your investment would represent ownership in these titans of industry, so when they succeed, so do you.

But don't let the big names blind you. Independent studios like Unity or Roblox have made waves with unique offerings and robust tools for game developers, representing potential dark horses in your esports portfolio.

Invest in Esports ETFs

If you're not confident about individual stock-picking or want to ensure a more diversified approach towards esports investment, Exchange Traded Funds (ETFs) are for you.

ETFs encompass a wide array of securities that track a particular index; in this case — yes, you’ve got it —esports-focused indices!

This type of investment enables you to hold diversified exposure across many companies within the esports ecosystem without having to invest separately in each.

Consider Global X Video Games & Esport ETF (HERO) or VanEck Vectors Video Gaming and eSports ETF (ESPO).

They offer access to companies profiting from the increased adoption of technology-centric entertainment items such as video games and eSports worldwide.

Purchase Esports-related Cryptocurrencies

Cryptocurrencies continue to disrupt various industries, and esports is no exception. Esports teams, platforms, and tournaments are launching their native cryptocurrencies for internal transactions, incentivizing users, and raising funds for expansion.

Unikoin Gold (UKG) is one such virtual token designed specifically for esports betting on the Unikrn platform. Also notable is DreamTeam Token (DREAM), a Blockchain platform that helps eSports teams manage payments within their team members.

Buying these virtual currencies early before they appreciate over time gives you a fantastic return on investment.

Also Read: How To Invest In Real Estate In 2024 [12 Simple Ways]

Invest in Esports Teams

Invest in Esports Teams

Investing in an esports team is like investing in a sports franchise; it is emotionally rewarding but could also be financially lucrative if the team does well.

Whether through crowdfunding campaigns or private equity offerings organized by teams such as Cloud9, Team Liquid, or Fnatic, this path offers an exciting entry into the field.

While investing directly in teams may require substantial capital and carry more risk than stocks or ETFs, top-performing teams often secure lucrative sponsorship deals, media rights sales, and tournament winnings, offering attractive financial returns.

Support Esports Tournaments and Leagues

Funding tournaments and leagues is another viable way of cashing in on the esports movement.

From hosting local gaming competitions to supporting global esports championships like the League of Legends World Championships or The International Dota 2 Championships.

Your investments help foster competitive play while tapping revenue streams through ticket sales, sponsorship deals, merchandise sales, and streaming rights.

There isn't a one-size-fits-all approach to investing in eSports; different methods have varying levels of risk and potential return.

Due diligence and your love for gaming can bring promising investment opportunities amidst this booming trend.

Invest in Esports Betting Platforms

The enthusiasm around esports tournaments and competitions is mirrored in the realm of esports betting, translating into a thriving market. You can consider investing in esports betting platforms to capitalize on this trend.

Companies like DraftKings and FanDuel have grown significantly due to the escalating interest in fantasy sports and real-money betting.

Most of these platforms operate under a model where they take a percentage of each bet, providing consistent revenue.

Be sure to look at metrics like user growth and monthly active users to gauge an investment opportunity's profitability.

Regulatory landscapes for online gambling differ from region to region — it's crucial to understand these nuances when venturing into this segment.

Buy Esports Merchandise and Collectibles

Buy Esports Merchandise and Collectibles

Passionate fans and avid gamers usually express enthusiasm by acquiring merchandise related to their favorite teams or games.

This burgeoning demand has led the esports merchandise and collectibles market to witness stellar growth.

Traditional fan gear is a hot commodity, but you shouldn't ignore unique items like character statues or weapon replicas that have immense collectible value.

Rare digital collectibles expressed as NFTs (non-fungible tokens) also present a new frontier worth exploring.

This catapulting market segment presents another exciting opportunity, with companies like Newzoo or PopMarket working tirelessly to quench the thirst of zealous fans worldwide.

Invest in Esports Streaming Platforms

Streaming is how many gaming enthusiasts consume content; it provides an avenue for casual interaction among community members while enjoying gameplay.

Platforms like Twitch (owned by Amazon) dominate the sector, with millions of daily active users generating huge ad revenues.

Alliances with key sponsors and subscription services provide even more monetary resources, which can translate into attractive investor returns over time.

You also shouldn’t discount up-and-comers like Caffeine or Trovo, both heavily investing in their unique spin on game-streaming experiences; they might be your opportunity to buy in early before they hit mainstream popularity.

Invest in Esports Coaching and Training Services

Much like traditional sports, Esports requires a high level of skill, practice, and dedication. This is where esports coaching and training services come into play, providing players with the necessary guidance and knowledge to successfully navigate the competitive gaming landscape.

Investing in esports coaching represents an exciting opportunity due to its scalability. Countless players are eager to sharpen their skills, opening avenues for small-scale personalized sessions or large group lessons.

By injecting funds into companies that provide these services, you'll be investing in the industry's future talent while potentially benefiting from part of their success.

Platforms like ProGuides or Gamer Sensei are well-known for offering quality online lessons from professional gamers.

Other companies specialize in physical institutes or esports camps like Nerd Street Gamers. Recognizing their growing importance can lead to profitable opportunities.

Acquire Esports Event Production Companies

Next up on your investment journey could be event production companies specializing in esports.

As with music or sports events, an impressive amount goes into producing a successful esports tournament – stage design, sound engineering, broadcast production, etc.

By acquiring ownership stakes in these firms - you're supporting an integral part of esports infrastructure while benefiting financially as demand grows for professionally produced tournaments.

Companies like ESL Gaming or DreamHack have been recognized globally for contributing to seamless event production in numerous notable tournaments.

Firms like Fortress Esport are expanding by creating innovative esports arenas and hosting local and international tournaments.

Whether it's coaching services fostering gamers' skills or production companies enhancing fan experiences - each segment plays a crucial role within this booming ecosystem, highlighting the varied prospects when investing in esports.

Leading Esports Stocks to Invest In Currently

Leading Esports Stocks to Invest In Currently

Esports investment opportunities are more diverse than ever in today’s gaming-focused society.

Established giants and ambitious upstarts rigorously drive the stocks to watch. Placing bets on pivotal companies in shaping the esports landscape can give your portfolio extra agility and relevance.

Activision Blizzard

Dominating the industry, with a current market cap of $63.1 billion, is Activision Blizzard, the titan behind critically acclaimed franchises such as 'Call of Duty' and 'Starcraft.'

The company's soaring influence is mainly due to its franchise-focused growth strategy, successful mobile adaptations, and broadening reach across other non-gaming channels.

  • The firm's popularity continues to spike with each new release in its famed franchises.
  • Its effective online direct-to-consumer strategy has turned casual gamers into dedicated fans, driving consistent revenues.
  • Its recent venture into mobile gaming shows excellent promise for bridging the divides between console and mobile gamers.

Take-Two Interactive

Another significant player worth putting on your radar is Take-Two Interactive. With a market cap of $23.3 billion, it showcases continued resilience powered by their dedication to RPG gaming dynamics offered in 'NBA 2K'.

Player engagement remains robust due to creative game iterations, captivating storylines, and real-time player involvement.

  • An established reputation for consistently releasing high-quality games draws a large, dedicated audience.
  • The substantial breadth of offering includes triple-A console games such as Grand Theft Auto and NBA 2K series and a well-developed presence in mobile gaming through acquisitions like Social Point.
  • Expanding global reach heightened by strategic partnerships, mergers, acquisitions, and localization techniques.


One cannot discuss esports stocks without mentioning Tencent—the heavyweight from the East.

With an astonishing market cap of $378.9 billion, Tencent has steadily climbed up the ranks owing much to its flagship success: League of Legends.

  • Domination in Asia-based markets with vast portfolios that cover every corner of digital entertainment—gaming being no exception.
  • Steady revenue generation despite market fluctuations due to steady flow from Valorant's in-game purchases.
  • Expanding grasp into Western markets through strategic investments (Riot Games) – dominating home-front and abroad.


With a market capitalization of $10.8 billion, DraftKings is a budding titan in the esports gambling sector.

The company already has a solid foothold in the sports betting industry, and its aim to make further inroads into the esports space is grabbing attention.

  • Esports Betting: As more states have legalized online betting, DraftKings has steadily expanded its esports offerings, providing wagering opportunities around major tournaments and leagues.
  • Partnerships: The company has collaborated with many professional sports teams, leveraging their sufficient branding for accelerating growth. This partnering strategy can also be seen in esports with associations such as TSM.
  • Growth Prospects: The burgeoning demand for esports betting continues to surge as acceptance increases legally and socially. For investors, it's essential to assess how DraftKings navigates this arena.

Electronic Arts

Renowned globally for infallible titles like Madden and FIFA, Electronic Arts commands a significant presence within the video gaming industry, reflected by its expansive $34.5 billion market cap.

  • Diverse Portfolio: Apart from Madden and FIFA, Electronic Arts boasts a diversified portfolio of games, such as Battlefield and Need for Speed, that reach various segments of gamers.
  • Tournament Sponsorship: Electronic Art's tournament sponsorship provides another revenue stream bolstered by increased viewership on streaming platforms like Twitch during live events.
  • Mobile Gaming: EA continues to expand its share in mobile gaming with acquisitions like its recent purchase of Glu Mobile, showcasing its commitment to expanding beyond traditional console-based gaming dynamics.

Meta Platforms

Known earlier as Facebook Inc., Meta Platforms enjoys a towering market cap of $669.4 billion, led by successful engagements such as Oculus VR headsets and Facebook Gaming.

  • Monetization Strategies: Advertising forms Facebook Gaming's primary revenue, but they also experiment with Stars (virtual currency), enabling viewers to tip gamers.
  • Immersive Gaming Experience with Oculus: Meta Platforms provides an immersive virtual reality gaming experience through Oculus Rift S VR Headsets, allowing developers to create VR games via Oculus SDK support.
  • An Integral Part of the Metaverse Vision: Meta aims to craft a more digitally interconnected world that points towards significant moves within video gaming regarding user experience, making this platform incredibly important for investors watching this space keenly.


Full steam ahead with its versatile ecosystems, Microsoft (Current market cap - $2.48 trillion) is no new player.

Its Xbox gaming consoles and online platform Xbox Live have made significant ripples in the video gaming world, underpinning Microsoft’s solid footing in esports.

  • Microsoft's dedicated gaming segment, Xbox, broke into the scene in 2001 and currently features consoles like Xbox One and Xbox Series X/S among its offerings.
  • With games like Halo and Gears of War, Xbox caters to a broad spectrum of gaming enthusiasts worldwide.
  • Furthermore, Microsoft also owns game development studios such as Bethesda Game Studios and Mojang Studios - thrusting it further into the upper echelons of esports.
  • Their online digital media delivery service, Xbox Live Gold, provides multiplayer modes to users and has gained significant attention from gamers globally due to its unique features. It also bolsters their appeal in competitive gaming circles.


Riding high with cutting-edge technology, NVIDIA (Current market cap - $985.5 billion) comfortably resides among the most favorable tech stocks.

Their success extends beyond GPUs as they continue throwing substantial support towards esports.

  • Known for its top-performing Graphics Processing Units (GPUs), NVIDIA has taken a center-stage role in providing an optimal gaming experience for players worldwide.
  • Advanced GeForce RTX graphics cards provide revolutionary performance that even professional games demand.
  • Alongside GPUs, NVIDIA has made strides with AI Development and Deep Learning technologies, which work meticulously behind the scenes to enhance modern games.


Sony (Current market cap - $115.4 billion) is synonymous worldwide with innovation in the electronics & entertainment sectors. This reputation is strengthened further by their successful venture into gaming through PlayStation.

  • PlayStation by Sony has provided a stellar platform for gamers since 1994. Its concentration on console-based experiences has driven it to become a dominant name within esports investment opportunities.
  • The PlayStation series (PS1 to PS5) houses numerous acclaimed franchises such as Uncharted, God of War, and The Last of Us, which continue to delight gamers globally.
  • Sony Interactive Entertainment (SIE), responsible for producing and marketing PlayStation consoles, has pioneered unique ventures such as PlayStation VR.

Given their established presence on the global stage, investing in renowned names like Microsoft, Nvidia, or Sony could offer stability within your portfolio.

Their dedication to creating immersive experiences for gamers globally enhances your prospects within esports investing.

FAQs About how to invest in esports

Is it risky to invest in esports?

Like all investment opportunities, there's a degree of risk associated with esports investments, which may be influenced by the volatility of the industry and the ever-changing landscape of technology.

What is the future potential of investing in esports?

Given the rapid growth and widespread recognition of esports globally, it exhibits strong signs of continuing its upward trajectory, pointing to good potential for future investments.

Can I directly invest in an esports team?

Yes, direct investment opportunities exist in certain professional esports organizations; however, these possibilities often require large upfront investment amounts and potentially present higher risk.

How does investing in Esports ETFs work?

When you invest in an Esports ETF, you're investing in a portfolio that covers a broad range of companies involved within the esports market rather than individual company shares.

Are there any significant barriers to investing in esports?

Understanding the unique dynamics of the gaming industry can present a learning curve for investors new to this arena. As with most tech-focused investments, staying updated about rapid technological changes is vital.


With esports racing full-throttle into mainstream media, emerging as a significant player in the entertainment and gaming industry, there's never been a better time to explore its investment opportunities.

Whether your bet is on well-established companies like Microsoft or budding enterprises shaping the future of esports, ensure you're ready to join this game-changing venture.

Investing in esports offers an exciting entryway into a new market booming with potential. Understanding its fundamentals, market trends, and how each player contributes to this burgeoning industry can prepare you for a profitable journey into the world of esports investments.

Michael Restiano

I support product content strategy for Salt Money. Additionally, I’m helping develop content strategy and processes to deliver quality work for our readers.

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