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Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
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Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution
1 year
omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete
Session
om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30天
om-success-cookie / omSuccessCookie
used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using the Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug. No expiration date
30天
om-{id}
used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30天
om-interaction-cookie / omGlobalInteractionCookie
Used to determine if a visitor has interacted with any campaign on your site.
Session
om-global-cookie / omGlobalSuccessCookie
Used to prevent any future OptinMonster campaigns from showing on your site.
Session
_omappvs
Cookie is used to identify returning visitors
1 day
_omappvp
Cookie is used to identify returning visitors
1 day
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